Apr 25, 2017 Last Updated 2:09 PM, Apr 21, 2017

01 jun | MOA - How to design online and mobile friendly surveys

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Engels gesproken workshop, praktische informatie in het Nederlands.


Respondents are people first and data second. So the quality of our data is only as good as the questions we ask. This MOAcademy will take you on a journey of survey design and leave you equipped to create surveys that people want to take. We will start by looking at the philosophy of survey design. Going back to the building blocks and learning how to pitch respondents like an advertiser, engage like a story teller and entertain like a game designer. Before exploring the more pragmatic side of survey design with tips and tricks for making surveys shorter, using icons and displaying on a mobile. We will look at how questions can be biased and how to get the truth from people. The session will be interactive and give you the chance to put your new found knowledge to the test on real life examples. The goal is to be not only interesting, but most importantly actionable and relevant.  


  • Online and mobile survey design
  • Best practise from proven questioning techniques
  • Hunting redundant questions -Use of icons in online and mobile surveys  


How to write surveys people want to take and that give good data.  


Anyone who is involved with, wants to write or oversee online and mobile survey research.  


Locatie MOA, Kingsfordweg 151, Amsterdam (Regus gebouw)
Tijd 10.00-16.30 uur
Workshopleider Alex Wheatley Alex Wheatley
Niveau Hardly no experience (Level A) – more experience – All welcome
Hoe is de MOAcademy opgebouwd? 75% Theory 25% Practical  
Max. aantal deelnemers 15




MOA-leden* € 350,-- excl. BTW
Logeion, VBO- en VSO-leden € 350,-- excl. BTW
Niet-leden € 550,-- excl. BTW
Lesmateriaal, lunch, koffie en thee zijn inbegrepen


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* Onder MOA-leden verstaan we een persoonlijk lidmaatschap, dus niet alleen een bedrijfslidmaatschap.


Laatst aangepast op donderdag, 30 maart 2017 14:51