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Facts & Figures of the Netherlands
This publication presents a concise overview of the main social and cultural trends in the Netherlands in the period 1995-2006. Among the areas covered are trends in the population profile, education, employment and income, health and health care, leisure time use, social participation, safety and housing. It presents an overall picture of the living situation of the Dutch and how it has changed through the years. It also explores trends in public opinion on politics, government and European unification. Facts & Figures of the Netherlands is based on two editions of the publication The Social State of the Netherlands (De sociale staat van Nederland), from 2005 and 2007.
Embedded Supplier Consideration in Informational Service Markets
This study addresses an important yet understudied aspect of exchange in informational service markets, namely the consideration of a service provider. Sourcing from the growing embeddedness literature in both economic sociology and marketing, the authors aim to contribute to the literature by (1) examining the role of preexisting social ties as selection criterion (social embedding), (2) introducing informational embedding as a more instrumental way to embed exchange in interpersonal interaction, (3) studying how different dimensions of the service offering moderate the influence of social and informational embedding, and (4) in an exploratory fashion, examining how the importance of partner selection criteria varies between consideration and choice. A conjoint experiment supplemented with a between-subjects design in the context of selecting a market research agency sheds new light on the embeddedness of partner selection in informational service markets. Extensive qualitative research was conducted to ensure the realism of the experimental setting and to strengthen the interpretation of results. The theoretical discourse and empirical test lead to a number of managerial insights that may help firms overcome the hurdle of getting on the shortlist.
Synovate White Paper Brand Value Creation Communication and Equity 20070111
This is a great time to be in marketing research. The opportunities for both improvement and for changing the way things are done, are huge. We've put this document together to summarise our current thinking on a range of issues. What follows, therefore, is the framework which informs our practice and our offer.
Israel's International Image
The anholt City Brands Index + "How Germany won the World Cup" and an update on 'Brand Denmark'
Ciao GmbH completes the Separation Process of its two Businesses.
Ciao Surveys GmbH, specialising in Internet Survey Solutions, and Ciao GmbH specialising in Comparison Shopping, become two separate Entities.
Automotive dialling
International Directive on Dealing with Automated Dialling Equipment in Market, Opinion and Social Research.
Efamro E-Zine september 2007
* Self-regulation of unsolicited telephone surveys * What does personal data entail exactly? - A European definition * Barem Research International celebrates its 25th year with Quality Accreditations * ASSIRM accepts Directive on Interviewing Physicians
Global Market Research Industry report 2007
The first highlights, the full report will be released at the 60th Anniversary ESOMAR Congress in Berlin, 16-19 September 2007.
Efamro boss calls for debate on MR opt-outs
Should the MR industry give consumers the right to opt out of receiving survey calls? It’s a controversial question, but one that Efamro director general Lex Olivier is keen to see back on the agenda.
EU-PriceIndex for Market and Opinion Research
In Europe the statistical bodies of various member countries have included the market research industry as a segment which is part of the registration methodology measuring the price index of the service industry and thus make it part of the official inflation rate estimates. (For the Dutch version, see "Gerelateerde inhoud" (Related content)).
Global guidelines for outdoor audience measurement
NETHERLANDS - Esomar is aiming to develop global guidelines for outdoor audience measurement by mid-2009.
