Marketing & Information Event

Taking place this November in the World Trade Forum in The Hague is the ninth Marketing & Information Event (MIE).

The MIE is a high-quality, complete and interactive platform, at which all important parties meet one another in an energetic and inspiring environment of exhibitors and workshops.

See also www.mie.nl.

The MIE is the event in which every year, the latest trends, newest technologies and developments in the sphere of marketing in the broadest sense of the word are discussed by inspiring speakers and innovative companies.

With justifiable pride, we can observe that within a period of seven years this two-day marketing event has grown to become the largest marketing event of its kind in the Netherlands. For only € 89,- (exclusive of VAT) per person per day, one can participate in this fantastic event.

This year too we expect more visitors. We are reckoning on 2000 marketers, media planners, strategists, planners, communication experts, researchers and direct-marketers. The “core” of the MIE is the congress, with 90 workshops spread over two days.

Partly thanks to the promotion, the collaboration of eight professional associations, with NIMA and MOA as the initiators, and considering the success of previous occurrences of the MIE, the event will be followed by many websites, blogs and trade media. In addition to the congress an exciting information fair takes place, in which a choice selection of companies reveal their (innovative) outlooks and high-profile products.

Let’s briefly sum up the advantages:

• 90 high-quality workshops over two days (form: duo-presentations).
• Very broad range of current themes and subjects.
• Unique platform for generating new leads via workshops and expo.
• High level of appreciation among visitors for the content of the workshops.
• Many opportunities for networking.
• Much publicity via the trade media. CLOU, Tijdschrift voor Marketing (Magazine for Marketing) and Adformatie are media partners this year too.
• Marketing – broad support from professional and trade associations involved.
• Unique marketing concept for conversion into one’s own marketing strategy.

New last year was the MIE-special. During the run-up to the MIE, the readers of Adformatie, Tijdschrift voor Marketing and the CLOU (total reach: 130,000), received a 40-page MIE-special, with 25 pages of editorial text about the MIE, the speakers, the themes, maps, workshops etc. Via one of the sponsors’ packages, they could advertise in an extremely interesting way in this magazine.

An English version of the various possibilities for exhibiting and sponsoring in this unique target group will be available in August. Also included in this 'profile card' is a map with the location and dimensions of the stands. Using the reply form, you can apply by fax. We would like to point out that stand-holders can specify three preferences as regards stands. The organization tries to meet these wishes.

When allocating the stands, we look first at the sponsor package and then at the date of receipt of the reply form. So – first come, first served!