21 jun - Social Media Research - the update (in English)

CONTENTS

The last  MoAbout seminar before the summer break has the goal to make an update of the latest developments in the field of social media research. During the last 24 months the MOA has organised successful seminars on topics like: gamification - mobile research - online panels and online communities.
Now the next challenge is to keep pace with the rapid developments and give updates about where we are now and what are the most likely future developments. We have selected four topics and for each of these topics we have invited experts who will talk about the “agents of change” and the future ahead of us. All will be based on an analyses of the current “state of the art”.

Topics:

• Privacy and Social Media
• Mobile Research
• Social Media Monitoring
• Market Research Online Communities

SPEAKERS

Inside the Matrix: Online Data Collection and Privacy - Developments

Barry Ryan (EFAMRO) as expert on PRIVACY issues and as representative of MRS and EFAMRO actively involved in the current legislative EU processes in Brussels. Barry will address the legal and ethical difficulties of reconciling offline rules to the online world, and what we can expect from new legislation in Europe.

Qualitative Mobile Research. Will misunderstandings jeopardize future developments?

Siamack Salari (EthOS) as expert on MOBILE QUALITATIVE RESEARCH.  He will illustrate how the development of mobile research will not only have its influence on quantitative research, but will also reshape the way qualitative research will be done Unless misunderstandings will slow down or block further developments.

The Internet as Datasource - what's going on?

Piet Hein van Dam (Wakoopa) as expert on SOCIAL and DIGITAL MEDIA MONITORING will give a general overview of the 'behavioural data collection on the internet' and the expected future developments.

Taking Research Communities Towards The Next Level

Tom De Ruyck (Head of Research Communities, InSites Consulting) as ONLINE COMMUNITY expert.
The rapid development of computer technology facilitated the rapid growth of online access panels and a similar development is currently happening with respect to Online communities.  What have we learned so far and what can we expect in the future.

The seminar will be fully in English.

PRACTICAL INFORMATION

Location	Crown Plaza Amsterdam City Centre, Amsterdam
Time	13.30-17.00 uur
Afternoon chairman	Lex Olivier

COSTS

* Onder MOA-leden verstaan we een persoonlijk lidmaatschap, dus niet alleen als het bedrijf lid is.