Synovate White Paper Brand Value Creation Communication and Equity 20070111
This is a great time to be in marketing research. The opportunities for both improvement and for changing the way things are done, are huge. We've put this document together to summarise our current thinking on a range of issues. What follows, therefore, is the framework which informs our practice and our offer.
Synovate-White-Paper-Brand-Value-Creation-Communication-and-Equity-20070111.pdf
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