Neuromarketing - 18 maart
Presentaties van de bijeenkomst "Neuromarketing" van 18 maart
Brain mechanisms of peer group influence and persuasion - Ale Smidts
Presentatie van Ale Smidts (Rotterdam School of Management, Erasmus University, Hoogleraar Marketing Research) "Brain mechanisms of peer group influence and persuasion" tijdens de bijeenkomst "Neuromarketing" van 18 maart 2010
Improving our brainpower - Graham Page
Presentatie van Graham Page (Millward Brown, Executive vice-president Global Solutions) "Improving our brainpower: How to get the best out of neuro-marketing" tijdens de bijeenkomst "Neuromarketing" van 18 maart 2010
Use of neuro-imaging in consumer research - Pascalle Weijzen
Presentatie van Pascalle Weijzen (FrieslandCampina, Researcher Sensory Science) tijdens de bijeenkomst "Neuromarketing" van 18 maart 2010
