Central to our success is a strong, international global marketing team that is always looking for the next opportunity to build scale and accelerate our growth trajectory. Within this context, your mission in this role is to co-ordinate and deliver world-class marketing consultancy and insights to our businesses, analyzing and synthesizing market & target group information and prior knowledge.
Is this a challenge that matches your skills and ambitions as an experienced international insights professional (B2B)? Do you have a strong understanding of core marketing capabilities, marketing research, new product development, brand strategy and positioning, communications development? Have you developed an ability to translate key learning and insights into actionable business strategies? Can you present complicated analytical material in a concise and compelling manner? Above all, do you have what it takes to make a real difference within our fast moving, multinational and multicultural business environment?
If you offer all this and more we invite you to apply for the role of
Global Marketing Insights Specialist (B2B)
The role and its responsibilities
This high profile position is based at the AkzoNobel Center in Amsterdam, the Netherlands. You will be part of a forward thinking Innovation & Insight team as you network with a larger Insight community across regions, as well as with senior professionals from Global, Regional and local Marketing, R&D, and Supply Chain.
Your core function is to envision, interpret and synthesize research data (quantitative and qualitative) in order to identify macro-level themes, and micro-level actions and insights. At all times you focus on identifying risks and opportunities from the customer perspective. You then clearly and persuasively communicate findings, implications, and action recommendations, proactively sharing findings across clusters and Strategic Market Units.
Thus you participate in discussions to identify growth opportunities to apply relevant insights or identify knowledge gaps. You then plan and recommend appropriate and cost effective research approaches, obtaining research supplier bids and recommending a supplier.
Further, you supervise projects/outside suppliers to assure timely, high quality project execution. You also ensure the appropriate communication of project background and objectives, and their contribution to greater business decision making.
All of this requires you to keep multiple projects moving forward simultaneously with a high degree of quality and integrity. It also demands that you embody the strong leadership approach necessary to shape the Insight function within AkzoNobel.
To apply for this position you must possess the following attributes:
- Master’s degree in an area such as Business Administration or Marketing;
- 5-7 years of international work experience in interpreting ad-hoc market data, either agency or client side;
- Advanced data analysis skills, including statistical and competitive evaluation and synthesis;
- Multi-country experience and strong organizational and time management skills;
- Hands-on mentality and ability to work on urgent requirements with business owners and senior global stakeholders;
- Powerful communication and interpersonal skills including fluent English.
For further information, please contact CoE Talent Resourcing, +31 (0)88-010 6789, option 2. Only online applications will be accepted, please go to www.akzonobel.nl/careers, reference 170001ZG or use this link.
A pre-employment screening may form part of the selection process.
Agency or sales calls are not appreciated
AkzoNobel creates everyday essentials to make people’s lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Headquartered in Amsterdam, the Netherlands, we have approximately 45,000 people in around 80 countries, while our portfolio includes well-known brands such as Flexa, Sikkens, Alabastine and Jozo. Consistently ranked as a leader in sustainability, we are dedicated to energizing cities and communities while creating a protected, colorful world where life is improved by what we do.
Keywords: Vacancy, Full-time, Amsterdam, marketing specialist, B2B marketeer