BAQMaR - 10 challenges

Together we build the future of our industry!

On the most recent BAQMaR Conference, Tom De Ruyck launched the '10 challenges' that our industry will need to overcome in the coming years. That day, interviews with the speakers of the Conference and some of the attendees were conducted. These videos provide us with first answers to the questions asked. But we want to go further, we want to include all of you into this discussion about the future of our profession. Take a look at the videos and join the discussion on our LinkedIn Group!

The discussions will serve as input for in-depth interviews with industry leaders and a survey among marketing researchers around the globe. Let’s make our industry COOL again!
Discussieer mee!!!

De tien Challenges van Baqmar

Challenge 1: REACHING EXCELLENCE
How can we as marketing researchers help brands to reach 'brand excellence' and to stand out? And how do researchers need to adapt their toolbox to dig for the brand’s gold?

Challenge 2: DIY MARKET RESEARCH
What parts of market research/data mining can be automated? And when is an external consultant/researcher needed within a company?

Challenge 3: SHIFT HAPPENS
How are we going to gain the skills to become real consultants?

Challenge 4: LOST IN TRANSLATION
Is there a manner to bring insights to the board room in a COOL and more impactful way?

Challenge 5: SEARCH FOR TALENT
How could we attract bright and talented graduates to come and work in our industry? How could we make our industry more COOL to work in?

Challenge 6: NEW MEDIA IN MARKET RESEARCH
How will involving customer feedback on an ongoing basis change the way we do our job? (research communities, social media monitoring, ... = constant feedback loops)

Challenge 7: MARKET RESEARCH VS. MARKETING
Will the 2 merge in the near future? Or is there a need for a clear separation?

Challenge 8: BIG BROTHER IS WATCHING YOU
What about privacy on the net? Is it ethic to scrape whatever we want/like?

Challenge 9: THE POWER OF DATA MINING
How can we embed 'data mining' into customer insights departments? How to better fuse it with other research data in order to generate better insights?

Challenge 10: THE BEST IS YET TO COME
What will the future bring? What to bet on and what not?