Nov 14, 2018 Last Updated 12:15 PM, Nov 13, 2018

Mars - Customer Marketing Manager Europe

Location: Veghel, The Netherlands

Help us realize our ambitions in global airports and retail channels by developing and executing exciting plans that make an impact on our customers and shoppers and drive category growth.

As a market leader in travel retail, we bring smiles to the billions of travellers shopping in airports, border shops, cruises, ferries and in-flight. ITR is an exciting market, in which unique channels, various countries and different customers all come together.

Gain valuable insights and aim for excellent activity plans: Customer Marketing Manager

ITR has a growth strategy: we focus on Top-100 global airports and selective retail channels, such as border stores and airlines. Winning requires flawless execution of displays and activity plans, with rigorous distribution of a relevant range. It’s your purpose to bring our portfolio and activity plans to life on the shop floor in order to hit our growth targets.

You’re responsible for all customer marketing activities and tasks for Europe 2 (airports, border stores, sea/cruise lines and air in-flight customers) and retail channels of airports and BAS therein. You’ll not be alone: you work closely with the regional sales and marketing teams.

Your role in all this is to:

  • combine the brand management team and our activity development process for early inclusion of the customer and shopper perspective;
  • generate shopper insights within their region and apply global insights to these regions;
  • execute regional activity plans, including developing, procuring and deploying off-shelf displays & POSM, followed by tracking the distribution of the range;
  • ensure strong, relevant selling stories for our customers and sales teams for marketing activities and category initiatives;
  • lead the One-Demand bottom-up planning process for marketing activities and distribution enhancement with our regional sales team.


Our ideal Customer Marketing Manager: a visionary and passionate professional

We’d like to see our employees as stakeholders in our business: Ambassadors who contribute and take responsibility for their results. You like to explore and discover, and thrive when you can motivate others. Your planning and analytical skills are excellent, just like your ability to manage conflicts easily. The customer is your main focus and you always aim to get the best results. Being an excellent communicator, you know how to build strong relationships and partner different parties.

You have the following attributes:

  • A university degree in marketing, sales or a similar relevant education
  • 4-5 years’ experience in sales and/or marketing, and preferably also previous trade marketing experience in an FMCG environment
  • Comfort in managing conflict and analytical strength
  • Familiar with creating long-lasting collaborative relationships


Mars is built to care – this is your future with us

We aim to create win-win situations for everyone we work with and we try to make choices that ultimately contribute to a healthier, happier world. A job at Mars is never just a job: it’s an adventure and a journey. The decisions you make matter; you can develop your ideas and create
new successes. We’ll challenge you every step of the way and provide you with the tools you need to do a great job.

Our 100+ year history has a rich timeline. New products and services, new business segments and thousands of new Associates, but one thing remains: we’re still a family business at heart.

We offer:

  • Above-average annual wages and flexible working hours
  • 25 days of annual leave and 2 collective days off
  • Unique development programmes, provided by our award-winning Mars University
  • Benefits that make your life easier and more fun, including your own company pension scheme, life insurance, open offices, fun freebies and corporate gym memberships


If you could be an everyday hero, what will your story be?

Let us know: apply online using ''this link'' and start your story at Mars ITR.

For more information, please contact our Recruitment team on +31 (0)413 38 37 30.


Mars: doing a world of good

Mars makes a lot more than just chocolate: six distinct and different businesses have helped us reach billions of consumers. We touch nearly every corner of the globe. Wrigley Confectionery is one of our businesses and the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections. Once our worldwide planned integration of Mars Chocolate and Wrigley is complete, we will distribute world-famous brands, including M&M’s®, Snickers®, Twix®, Skittles and Orbit® in more than 180 countries