Never heard of The Avocado Show? You missed out. The Avocado Show went viral like a celebrity sextape and with 150k+ fans online and a multi-million dollar investment by the Bill Gates of avocados herself, this story is one for the books and for the stages. So we got Ron Simpson on stage at MIE, The Marketing Insights event for marketers, researchers and analysts.
Building an audience
The Avocado Show is basically 'just' a restaurant in Amsterdam. But it’s mainly the brand with which owner Ron Simpson wants to conquer the world. Decisive for the success of The Avocado Show are the laws of the (online) content marketing world: you build an audience, make them fans of your brand and after that you can actually sell everything you want. What’s really special here, the audience already existed while you normally have to spend a lot of time on this.
A revenue model around avocados
"We studied the avocado world and discovered that that world belongs to no one. The avocado is not claimed, there is no market leader or something and that’s weird. Because if you order water in the Netherlands, you say: Can I have a Spa Blauw? You simply call the avocado by the name; we came across t-shirts, menus and avocados in the supermarket, but there is no mother brand.''
'The Avocado Show' had to become a global brand. “We are not the first avocado restaurant in the world, but we are the first brand with the restaurant as basis where everything came together; the love for the avocado and also the lifestyle that goes with it. 98 percent of the visitors pick up their phones when they come in and when the food comes, taking pictures and putting it on Instagram. That’s free advertising for us.''
You can read more in this Dutch article.
How The Avocado Show become the face of a billion dollar industry in one week
The Avocado Show is the world’s first avocado based franchise that curates & creates the coolest avocado stuff on earth. The concept went viral like crazy. Was it the fans camping outside? The 500 franchise requests? The hundreds of millions of views with zero budget? Who knows. But watch, laugh and learn as Ron Simpson tells you how they are steering your favourite fruit into the future.
Watch Ron Simpson at MIE 2019 on Thursday the 7th of February. Get your ticket quickly to see these experts and many more on different interesting subjects at MIE.nl. Use the promotional code CLOUTODAY and pay €129,50* (normal price €149,50).
*Price incl. coffee/tea/water, lunch, snacks, afternoon drinks & bites, excl. VAT. Vaild until February 1st, 5:00 PM.