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MetrixLab breidt uit in Italië en benoemt Luca Antonietti als Managing Director

MetrixLab’s heeft zijn eerst bureau geopend in Milaan, Italië. Vanaf 3 september gaat Luca Antoniettie de rol van Managig Director vervullen. 

"Originally from Italy, Luca has more than 20 years’ experience in market research and management consultancy, working for both local and international companies. He was most recently with GfK, before launching digital start-up BeMyEye. Luca joined MetrixLab in February 2018 as Senior Advisor. In this role, Luca successfully laid the groundwork for the new Italy office. As Managing Director, Luca is now tasked with driving commercial growth in the country", aldus het persbericht van MetrixLab.

Luca Antonietti licht toe: “Italy is one of the world’s biggest economies with a large market for market research. Numerous multinational companies are either based in Italy or have set up local branches here. It is therefore a must for a global company to have a solid presence in the country. And we have already seen a great response from current and new clients.”

Jan Willem Gerritsen, Executive Officer, zegt: “Italy is an important European market and a logical next step in our global expansion plans. Several of our current international clients already operate in this market. By opening an office in Italy, we can better serve these clients, as well as cater for new clients based in the country. And Luca is the perfect fit to lead this new office. He brings with him local and international market knowledge, digital expertise, a deep understanding of our industry, and experience in building a business from scratch. We are delighted to have Luca, his energy and experience on board to drive this new venture.”

Source: Press release MetrixLab, 3 september 2018