Ray is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research and the #IPASOCIALWORKS Guide to Measuring Not Counting, the founder of NewMR.org, editor of the ESOMAR book Answers to Contemporary Market Research Questions, a content author for the University of
Georgia’s Principles of Market Research course and is the Managing Director of The Future Place, a UK-based consultancy, specialising in training.
Ray has spent the last 40 years at the intersection of innovation, technology, and market research, during which time Ray has held director level positions with Vision Critical, Virtual Surveys, The Research Business, Millward Brown, Sandpiper and IntelliQuest.
Storytelling is one of the hottest topics in market research. However, this popularity highlights the need to know how to find the story. Great graphics and wonderful communication are only useful if the underlying story is the right story. This course focuses on what comes before the storytelling, i.e. how to take information and reliably find the key messages. The course is delivered via a mix of taught material and practical ‘hands on’ learning through doing.
MOA is een
MOA, Expertise Center voor Marketing-insights, Onderzoek & Analytics
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