Oct 15, 2018 Last Updated 7:23 AM, Oct 15, 2018

06 nov | MOA - Symposium Sensory & Consumer Science

Symposium Sensory & Consumer Science, 6 november, Danone Nutricia Research Center Utrecht

A smashing symposium on the value of sensory for business. At the great Danone Nutricia Research Center key contributors are presenting their latest methods, experiences and insights from sensory & consumer science. With the ultimate goal: Finding the best match between the latest scientific insights on sensory, consumer and business demands.

All about THE Sensory Symposium

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The sensory group of Netherlands’ expertise center for marketing insights, research & analytics presents a smashing symposium on the value of sensory for business.

At the great Danone Nutricia Research Center key contributors are presenting their latest methods, experiences and insights from sensory & consumer science. Amongst them: Unilever, Danone, IFF, Haystack, Essensor/OP&P and Wageningen University Research (WUR).
Chaired by Prof. Dr. Hans van Trijp.

Ultimate goal: Finding the best match between the latest scientific insights on sensory, consumer and business demands.

Program

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On November 6th we present a great line-up with interesting keynotes, sessions and discussions:

9.00 Doors open

9.30 Welcome by Chairman Prof. Dr. Hans van Trijp
9.45 Keynote: Consumer centricity innovation: a trend or a norm? by Victoire Dairou | Danone
10.30 Keynote: Diversity in methods by Garmt Dijksterhuis | WUR

11.00 Coffee break

11.25 Parallel Session:

  • Measuring meaningful differences by Daniëlle van Hout & Chantalle Groeneschild | Unilever
  • Agile consumer insights in practice by Ludovic Depoortere | Haystack
  • A session by Stan Knoops | IFF

12.00 Morning closure by Prof. Dr. Hans van Trijp

12.15 Lunch break

13.15 Meet the MOA Sensory Research Expert group by Loes van Tiel
13.25 Keynote by Hannelize van Zyl | Heineken
14.25 Presentation and discussion by teachers and students from several Universities and Colleges

15.35 Coffee break

15.55: Parallel Session:

  • Better, smarter, faster: Two novel implicit consumer measures validated by Dr. Harold (JHF) Bult | Applegg
  • A session by Julie Palczak | Danone
  • A session by Sarah Lindeman| Friesland Campina

16.30 Keynote by Wim Vaessen | Essensor/OP&P
17.15 Day closure by Prof. Dr. Hans van Trijp

17.30 Drinks, bites and guided tour Danone Nutricia Research Center

Meer informatie naar www.sensoryforbusiness.nl